Friday, October 28, 2005

Video store strikes back

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Video Rodeo, a new "independent/alternative" bricks and mortar video store in Gainesville, FL, "for people who love movies but hate Blockbuster," attacks Netflix as a faceless "multinational corporation" in this amusing ad.

Visit their ad archive for anti-Blockbuster elitism.

I find their snobbery ironic, since it is Netflix that is democratizing video distribution, making it possible for mainstream middle America to have access to films which were formerly the exclusive domain of large cities or film festivals. 99% of the films I rent from Netflix are in The Long Tail.

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