Friday, June 18, 2004

British Expansion starts in September

Netflix unveiled plans here [Australia] for an overseas expansion. It will launch an identical service in Britain in September, Chief Content Officer Ted Sarandos told AFP.

With its strong movie culture, Europe is a great "stepping-off point" to expanding elsewhere, he added, saying that Australia with its rental-friendly market is "where I want to go next".

Netflix, which set the online mail-order ball rolling, now has a two-million-strong subscriber-base in the United States and expects this to rise to three million by the end of this year.

Rather surprisingly, Netflix claims it encounters few problems with DVDs not arriving at their destination or arriving damaged. The vast majority of subscribers are also apparently honest as there are few cases of DVDs never being posted back.

That's the second time I've read in a foreign news source that they are surprised at the honesty of Netflix subscribers. Hear the skepticism?

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