Netflix is Number One Advertiser on the Web

Of course, if you surfed more than a minute, you'd know that!

Nielsen//NetRatings AdRelevance Top 10 Advertisers
Month of May 2004
Top advertisers, ranked by impressions, are based on data from AdRelevance, Nielsen//NetRatings'
advertising research service. An impression is counted as the number of times an ad is rendered for
viewing.
Top 10 Advertisers by Company
Advertiser*
Impressions
(000)
1. Netflix, Inc. 1,897,135
2. Dell Computer Corporation 1,840,362
3. YourGiftCards.com 1,756,991
4. Fun Web Products 1,642,216
5. InterActiveCorp 1,588,350
6. Apollo Group, Inc. 1,286,663
7. SBC Communications, Inc. 1,252,500
8. LowerMyBills.com, Inc. 1,236,348
9. Freeze.com 1,142,898
10. Ameritrade Holding Corporation 1,111,579