Thursday, November 17, 2005

Market Emerges for Online On-Demand Programming

Via Media Buyer Planner:
"A market is quickly emerging for on-demand programming offered online (and via cable or satellite TV). Nearly one in five - 19.1 percent - who are web users say they would probably purchase online on-demand programming (TV shows, movies, concerts or sporting events) that could be watched on their computer; about a third (32.9 percent) say they are unsure whether they would; and 48.0 percent say they would not, according to a recent Burst Media survey (via MarketingVOX) of some 3,300 web users age 18 or older."

If you like survey data, click through for more digits.

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