Red Envelope Madness!

Thursday, January 12, 2006

Netflix most satisfying site for holiday shoppers

Via MarketingVOX
Consumer satisfaction with many of the top retail Web sites dropped over the holiday season, according to a study released yesterday by ForeSee Results and FGI Research.
The Top 40 Online Retail Satisfaction Index compares online shopper satisfaction -- whether a purchase was made or not -- between the holidays and the rest of the year. The index was launched in the spring and uses the methodology of the University of Michigan's American Customer Satisfaction Index to determine the scores. The Web sites highlighted in the study are the top 40 retailers in Internet Retailer Magazine's Top 400 Guide.
Survey says:

"The highest scoring retailers were Netflix, Amazon, L.L. Bean and QVC, which each scored 80 or higher. "

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