PORTLAND, Ore., Jan. 16 /PRNewswire-FirstCall/ -- Rentrak Corporation(Nasdaq: RENT), the originator of real-time home video tracking and analysis by Home Video Essentials(TM), announced today that 2005 U.S. consumer spending on combined DVD/VHS rentals and previously-viewed titles, from both brick-and-mortar and online channels, was down slightly (-) 1.8% from 2004.Via PRNewswire
According to Rentrak's Home Video Essentials(TM), consumers spent a total of $8.8 Billion on a la carte, in-store and online subscription rentals and previously-viewed videos during the 52-week period 1/9/05 - 1/1/06, compared to the $8.9 Billion spent the year prior during weeks ending 1/4/04 - 12/26/04.
The weeks during the November and December holidays were especially strong with rentals and previously-viewed sales up 9% year-over-year.
"Taking into account the myriad of choices consumers have with competing forms of media and entertainment, the video rental market performed considerably well," said Brad Hackley, Vice President of Home Video Essentials(TM) at Rentrak. "Our research shows that the home video rental industry is a stable market and, with high definition DVD on the horizon, should remain so moving forward."
A comprehensive analysis of the 2005 home video market can be found in the upcoming annual research report published by Rentrak Corporation. To reserve a copy, email: HVEeMedia@rentrak.com. For information about additional industry research and analysis reports about the U.S. home video rental market, logon to: http://www.rentrak.com/es_homevideo.php .