Why is Blockbuster online trying to get its online customers to convert to in-store customers?
I was reading this Motley Fool commentary on Blockbuster's new one-per-week e-coupons, when I learned of another downside to the deal. You get only one per week. You do not get the whole month to use them. If you miss a week, then that coupon is gone forever. To get your full value out of them, you have to drive to a Blockbuster Video store every week, with only one coupon. I'm not wasting a trip to the store for only one movie. They must be hoping I'll spend money at the store, perhaps rent an additional full-price title, or buy some candy.
I love the convenience of having movies come in the mail. Why would I want to make four trips to the store each month?