"Steve Swasey, a spokesman for the Los Gatos, Calif.-based company, denied critics' claims that the practice [throttling] is meant to save Netflix shipping costs by coddling customers who don't fully make use of their subscriptions. The most popular plan is $17.99 a month to rent three movies at a time, with no late fees.
Swasey said, '100%-guaranteed customer exhilaration is very difficult for any high-volume consumer company.
'Netflix made the decision that if we had a shortage of DVDs that we would give them to lighter users. We are giving it to folks who have less alternatives for viewing.'"
Via Los Angeles Times: