Friday, February 10, 2006

Observations and insights from the KFMB video

In the KFMB video about Netflix, I noticed they made an error in the reporting. The reporter says that the machine that process 17,000 pieces per hour is "stamping" the envelopes, but that can't be, because the envelopes are all pre-printed with a prepaid permit.

The video also mentions some machines which were kept secret, and not permitted to be videotaped. I think I know what those machines do. They scan the envelopes through the little slot in the back which reveals the disc's barcode. Once the machine knows which title is inside, it knows which subscriber to send it to, and prints the name and address on the envelope.

Regarding "notes to Netflix": If you watched the video closely, you saw how quickly those people were processing the discs. Do you think it's possible they would even notice a note, or want to read it? If they are paid per piece, on a production basis, then a note on the sleeve would be an unwelcome obstacle.

What do you think?


  1. I'm pretty sure they aren't paid per piece. If you look up Netflix job offers on you'll notice they list hourly wages.

  2. Cool blog...if you like Netflix you might want to check out this site...

    It's kind of like an alternative to renting.


  3. An action in the realm of "non violent civil disobedience" would be to document the problems that Netflix customers experience by having customers mail the DVD's back at their own expense with "delivery confirmation" to their local distribution center. In order to bring a complaint against Netflix in most states you need to be able to clearly document the problem. It is likely the returned DVDs would have to be handled in a non automated method.The customer would also be able to enclose a letter of complaint as well.

    Yes there is trouble and expense, but how else can customers bring the problems to the attention of the company and provide documentation that will hold up in a complaint?

  4. One would be a very, very busy little person if they spent time analyzing news stories for factual or technical errors...

    As for the notes people put on DVDs, well, some might be humorous and witty, but they're no doubt a complete waste of time. No one at NF is reading them, that you can be sure of !