Monday, November 28, 2005

Netflix spokesman at investor conference

Via AZ Central
International banker Credit Suisse First Boston is sponsoring an invitation-only conference for 400 investor clients in Phoenix, AZ, and Netflix will be there.

"Face time," said Steve Swasey, spokesman for Netflix, the online movie rental company whose CEO and co-founder, Reed Hastings, is scheduled to present the company's outlook Wednesday.

Hastings may tell all about how the company expects to grow to 5 million subscribers next year or how the company ships 1.2 million DVDs daily - 25,000 at its Phoenix distribution center alone - and other information readily available on its Web site and elsewhere. But for the investors, the conference provides better insight, Swasey said.

"They get to know who's behind the management team in which they're investing," Swasey said.

Read more

Saturday, November 26, 2005

Need suggestions for how to get Netflix movies when your mailbox is too small

WindyCityMike writes:

I was wondering if I might either pick your brain, or pick the brains of my fellow readers should you choose to publish this. In the past, I had Netflix delivered to me at my workplace. However, I recently began work at a company that has a policy that discourages its employees from receiving personal mail at work (I've not been there long enough to know whether the policy is actually carried out). As I live in an apartment building, my apartment's mailbox is too small to accept a Netflix DVD, and it does not have a bin (not that I'd feel safe leaving DVDs unattended anyway). And the property manager's answer, leaving packages with the custodian at my building, is a less-than-optimal solution due to the frequency upon which I would need to bother him. So, how do I get my Netflix movies delivered to me? The only other solution I can think of is to rent a mailbox at a nearby UPS Store or a Kinko's. However, if someone can think of a less expensive or more palatable response, I'd be appreciative. Any ideas on how best to resolve the situation?

Mike

Friday, November 25, 2005

Quitting Nicheflix


Nicheflix is a great service, but I've decided to quit and go with Nicheflix a la carte instead. Nicheflix is an online DVD-by-mail rental service which specializes in multi-region DVDs. I was using the service as a supplement to Netflix, to obtain the titles Netflix didn't have and which I couldn't find anywhere else. I was on the two-out plan for $19.99/month, and I quit with seven titles in my queue. Of those seven, three were unavailable or out of stock, and three were "available shortly." I think I'll have better luck trying to obtain those titles through the Nicheflix a la carte service, which allows me to rent them individually without a monthly fee. They charge for shipping, but they supply a prepaid return envelope.

If you are looking for rare European, Asian, or American films which haven't been released on DVD here in Region 1, you can rent them from Nicheflix, but you might need to have a multi-region DVD player, and sometimes a PAL converter, too. You can learn more about the various regions and formats here.

I am still a member of Netflix (3-out) and Blockbuster (3-out).

Netflix envelope "damaged in handling"

Seems like everyone got one of these new holiday-themed Netflix envelopes this week. I received three, one of which was damaged by the USPS, as you see here.

However, I remembered to be thankful that the disc inside was unhurt, and the envelope was delivered promptly, and it has this nifty new design, with an ad for Aeon Flux on the inside of the flap.

Wednesday, November 23, 2005

Classic Film Preview

Classic films that are finally restored and released to DVD don't receive the same fanfare that so-called "new releases" do, so if you've been waiting for a rare film like Harold Lloyd's The Freshman (1925) to be available, you might not hear about it. Now you can. If you love Classic film, check out Classic Film Preview, a new blog which my Web buddy David English just started in which he alerts you to great classic, silent, and foreign films coming soon to television or DVD.

He has good things to say about film.

I'm also going to keep an eye on his blog for rare movies coming to TV which are not available on DVD yet.

Tuesday, November 22, 2005

Netflix has Ringers: Lord of the Fans

I don't usually mention a specific new release film on this blog, but this one has a special place in my heart. It was made by some of the people behind theonering.net, affectionately known as TORN. If it weren't for the loyal Tolkien fans at that site, I would never have survived the long wait between episodes of the Lord of the Rings trilogy. They provided me with daily production news and spoilers that kept me in the mood for four whole years. My heroes. TORN is also one of the sites which inspired this Netflix Fan blog. I kinda model myself after them.

Ringers: Lord of the Fans is a documentary about Tolkien fandom and the enormous influence Tolkien has had on the fantasy worlds of art, music, literature, and film.

QUEUE IT

TiVo to Transfer Shows to iPods, Sony PSP

Via The New York Times
By LAURIE J. FLYNN
Published: November 21, 2005
SAN FRANCISCO, Nov. 20 - TiVo, the maker of digital video recorders, plans to announce a new feature on Monday that will let TiVo owners watch recorded television shows on Apple's video iPods and on Sony's handheld PSP game machine.

DVDs delivered "in about an hour"

DVD Revolution is a video store located in a suburb 50 miles outside of Chicago, which delivers DVD movies and games to your home "in about an hour." You have the option to order snacks with your movie. You get the movie for about a week, and you can return it by mail, or have it picked up. They are now teaming up with pizza restaurants to deliver pizza and a movie. You have to register with their site to find out if you live in their delivery area and what their rate structure is.

Monday, November 21, 2005

Theory: what Netflix does with double-sided discs

A faithful reader hypothesized, in an email to me, that Netflix delayed the release of the Harold Lloyd Collection because it contains double-sided discs, and they needed extra time to print a single-sided version. It would come to you with the gray Netflix label on it. It's in my queue, so I can test this theory myself.

What do you think of this hypothesis? Have you ever received a double-sided disc from Netflix?

Geektronica's Netflix spreadsheet is in the New York Times!

via the New York Times:
"A middle school science teacher in Seattle, Justin Baeder, wondered whether he saved very much getting his DVD's through the mail. So he created an Excel spreadsheet that calculates exactly how much he does save. It turned out to be just a little, about $6 a month, but he loves Netflix and keeps using it.

He's posted the calculator on his Web blog, the Republic of Geektronica at www.geektronica.com. All you need to do is download it and paste your Netflix rental history, which Netflix provides on its site, into the spreadsheet."

Read more

What it costs Netflix to make you happy

According to the latest SEC quarterly report filed by Netflix, they spend about 10% of revenues on fulfillment. That is, "those costs incurred in operating and staffing the Company’s fulfillment and customer service centers, including costs attributable to receiving, inspecting and warehousing the Company’s DVD library."

I may not be reading the report right, but that sounds cheap. What do you think?

Click here for the PDF.

Netflix Friends (circle yes or no)

Ryan thinks he is a newbie. He's just now joined Netflix, and he's looking for Friends. Would you invite him to be yours?

Netflix makes top 50 in Best of the Web for 2006

Internet Retailer magazine announced its Top 50 Best of the Web online retailing web sites. “We are pleased to recognize The Top 50 for 2006. They reflect the best of what retailers can do online,” says Kurt T. Peters, editor of Internet Retailer. “Retailers in our Top 50 aren’t necessarily the biggest, the most profitable or the best known—they are the sites that innovate to take online retailing to the next level.”

Netflix made the list in the Computers/Electronics/CDs/DVDs category, along with these others:

BestBuy.com
CDBaby.com
CircuitCity.com
Crutchfield.com
Headsets.com
HPShopping.com
iTunes.com
Netflix.com
Newegg.com
SonyStyle.com
ThinkGeek.com

Friday, November 18, 2005

How many movies I've seen so far this year

I have seen 400 movies since January 1, 2005. Only two of them were repeat viewings. This does not include many short films I've seen this year.

157 were from Netflix
87 from Blockbuster Online (not including in-store coupons)
29 from Nicheflix
33 from Blockbuster Video, Hollywood Video, and Video Review stores
38 in the theatre (not including various film festivals I've attended)
5 from Greencine

Netflix Testing Lower Prices

This is from Video Business:
Netflix is testing lower price points on its monthly subscription plans, chief finance officer Barry McCarthy told analysts and investors at the Lehman Brothers Small Cap Conference Wednesday.

“The reason we’re testing it is we think the market is price elastic,” McCarthy said.

The company also believes lower prices could drive more subscribers its way, forcing some moderately successful video stores to close and push even more renters online. As more people go online, the company expects to have to spend less money on marketing, McCarthy said.


Via Hacking Netflix

Props to Jennifer Netherby at VideoBusiness.com for covering the Netflix stories. She interviewed me once. Nice lady.

Who's your ideal Netflix customer?

This is from a FastCompany interview with Reed Hastings, Netflix CEO:

FC: Who's your ideal Netflix customer?

RH: A customer who's traveling and forgets to rent a movie and watches no movies in a month [might be], because they haven’t cost us anything and they've paid us $9.99 or $17.99. On the other hand, a customer who's a very light user is not going to stay with us very long. It's not that there's something wrong, that they don't like you, it's just that they aren't watching any movies. That's the number one reason for customer churn. On the other extreme we've got users that are total movie hounds -- they're watching 15 movies a month -- and in some narrow sense, it would be better to get rid of them because you're losing money on them. But then, they stay with us a long time. So there is no best customer. We try to make the experience work for all of them and we try to balance that.

An interesting exercise is when we run short of titles. We try to always be in stock, but sometimes we're not. Say we've got 1,000 copies and there's 5,000 people who want a movie. So maybe somebody's already gotten a lot of value for their $20 or $18 or $9 because they've watched a lot of movies while other people have hardly watched that many movies this month, so they haven't gotten enough value yet. Our sense of fairness is that if we run short, it goes first to the people who haven't gotten the most value yet in order to create a fair and balanced experience for our customers.

Thursday, November 17, 2005

Netflix Analysis Spreadsheet Revised to Work with Website Changes

Netflix is no longer emailing rental histories, so the previous Netflix analysis spreadsheet won’t work.

Geektronica has revised the spreadsheet, so now you can just copy and paste your rental history from their website. The upshot is that it now factors in the time it takes for Netflix to ship you a new disc after they receive your previous disc, which the old spreadsheet didn’t do. In other words, any shipping delay, intentional or not, is factored into your cost analysis.

Via Geektronica

Netflix gives The Harold Lloyd Comedy Collection new release date

Netflix says The Harold Lloyd Comedy Collection will be "Available on Nov 29, 2005." If you receive it before I do, please handle it with care!

Cross-platform Netflix widgets via Konfabulator

Konfabulator* is a little tool which allows you to run dashboard-like widgets on your Mac or PC, without having to have Mac OS X.4 (Tiger).

They have a couple of Netflix widgets which allow you to see your queue in a little window on your desktop, without requiring your browser to be open. It helps if you have an always-on Internet connection.

*Konfabulator is a JavaScript runtime engine for Windows and Mac OS X that lets you run little files called Widgets that can do pretty much whatever you want them to. Widgets can be alarm clocks, calculators, can tell you your WiFi signal strength, will fetch the latest stock quotes for your preferred symbols, and even give your current local weather.

Market Emerges for Online On-Demand Programming

Via Media Buyer Planner:
"A market is quickly emerging for on-demand programming offered online (and via cable or satellite TV). Nearly one in five - 19.1 percent - who are web users say they would probably purchase online on-demand programming (TV shows, movies, concerts or sporting events) that could be watched on their computer; about a third (32.9 percent) say they are unsure whether they would; and 48.0 percent say they would not, according to a recent Burst Media survey (via MarketingVOX) of some 3,300 web users age 18 or older."

If you like survey data, click through for more digits.

Wednesday, November 16, 2005

Online DVD Rentals will have 25% market share by 2009

By Jeffrey Goldfarb

LONDON (Reuters) - The online DVD rental market is expected to capture a quarter of all video rental spending in the United States and one-third in Europe by 2009 as consumers get more comfortable paying for the convenience of receiving Hollywood blockbusters in the mail.

Market research firm Screen Digest said on Tuesday that by the end of 2005, 6.3 million subscribers will have spent more than $1 billion renting DVDs over the Internet, with the market seen tripling to almost $3 billion in four years despite the growing threat of video-on-demand services.

"Our cash-rich, time-poor society values convenience very highly, and is willing to pay for it," Screen Digest analyst Angus Wood said.

The U.S. online rental business is led by industry pioneer Netflix, while in Europe the diverse number of players has led to speculation of rampant consolidation.


Via Reuters

Enjoy a FREE advance screening with broadband!

TiVo and Tai Seng Entertainment are pleased to present RED TROUSERS as part of the TiVo Video Download trial program. To receive RED TROUSERS through TiVo Video Download, your TiVo box must be connected to the Internet via broadband.

I hope this means that the Netflix-Tivo video-on-demand joint development deal is still in the works.

Netflix is helping the Independent Spirit Awards again this year

The Film Independent Spirit Awards celebrate the best of independent film. FIND (Film Independent) and IFP (Independent Film Project) members are allowed to vote for the Spirit Awards, and, this year, FIND members will receive a free three-month Netflix membership and a special code allowing them to rent all the nominated films.

Via FILMMAKER MAGAZINE | BLOG

Cyberflix.ca Promises A Whole New Way To Rent DVDs Online In Canada

I'm sorry, but I just had to laugh when I saw the headline for this press release announcing the arrival of Cyberflix, a brand-spanking-new Canadian online DVD rental service: Cyberflix.ca Promises A Whole New Way To Rent DVDs Online In Canada. Their "whole new way" is the Netflix way of renting DVDs online. I guess they are aiming for the demographic that lives under rocks, eh?

They are also "the best way to rent movies online", I guess because a simple Google search reveals that the other taglines were taken.

DVDHype is "Canada's First Online DVD Rental Store"
Zip.ca is "Canada's Largest Online DVD Rental Service"
DVD-Rental is simply "Canada's Online DVD Rental Service"
and
DVDFlix is "Canada's First Choice Online DVD Rental Store"

Netflix loves Hackingnetflix.com!



My blogging mentor Mike K of Hacking Netflix, was featured in a Danbury (CT) News Times article and what they have to say about him is true:

Kaltschnee doesn't treat Netflix with kid gloves. He posts messages from angry customers. He writes about rival companies — Blockbuster, specifically, which recently entered the online rental world.

Still, the folks at Netflix love him.

Neil Hunt, the company's chief product officer, had awfully nice things to say about HackingNetflix when he appeared with Kaltschnee on a CNBC show last month.

"He's extremely well-informed. In fact, we find that the comments posted on Mike's blog and other similar blogs are extremely useful for us to help keep a pulse on what people are saying and thinking out there," Hunt said, according to a transcript of the show posted online.


You can call NetflixFan the "hacking hacking netflix" blog :). Mike inspired me to blog about Netflix, and he's been very helpful to me about it, not being bothered by the competition, but rather linking to me repeatedly. Now that's a nice guy!

Tuesday, November 15, 2005

Netflix's fast growth could have affected service

According to the latest SEC filing by Netflix, "the number of DVDs mailed to paying subscribers increased 56 percent," and the average number of subscribers increased by 59%. This is trememdous growth. I'm amazed that Netflix has been able to maintain the same level of service to most of its subscribers, in the face of such growth. I think this is one of the vicissitudes of the business that could have affected how quickly we received our movies in the past year.

If you are a business owner, could you tell me how a typical business would handle a 56% increase without sacrificing customer service?

Possible new Netflix feature?

Greencracker got a hint from Netflix about a possible new feature they were exploring a year ago, but it hasn't appeared yet. It looks like they were considering allowing customers to put their accounts on hold for $.99 a month, instead of cancelling outright. If you like the idea, maybe they will implement it if enough people show an interest, eh?

On the other hand, this feature may not be necessary, because Netflix keeps all your ratings and queue information for two years after you cancel. Cancelling is like putting your account on hold, because it's all there when you come back.

If you've ever cancelled your account and re-subscribed later, how was the experience? Did you run into any complications, or was it easy?

Monday, November 14, 2005

50 independent films for your Netflix Queue

Jon Pliske, author of Love or Inertia? blog, has discovered more great Netflix Fodder on this list of Empire Magazine's 50 Greatest Independent Films. He says, "I don’t particularly agree with some of their picks and I wouldn’t consider several of them independent. But they assure us that they have only picked films that were made with an 'independent spirit.'"

You can see the original list here, or view my checklist on Listology, in proper order from 1-50, without all the flash and dazzle of the Empire site.

The Harold Lloyd Netflix release delayed

The Harold Lloyd Collection was in my queue with a release date of November 15, but it has since been automatically moved to the saved section of my queue, with release date unknown. I'm guessing that negotiations broke down and Netflix will not be able to rent it as soon as they hoped. However, if you can't wait to see Safety Last! on DVD, you can buy it.

Show all Netflix History since the dawn of time *Updated

http://www.netflix.com/ReturnedRentals

This button is at the bottom of your "view all returned DVDs" page which you access through your Netflix account page. Click it to see your entire rental history at once, rather than receiving it by email request as you did formerly.

Blogger, Netflix Fan commenter, and Web genius Jim Biancolo pointed out this new feature to me on this post.


*Update: if you are logged into Netflix, try this link to view all your returned rentals.

Thursday, November 10, 2005

Things to do on a long weekend when no Netflix comes

  • Play
  • Exercise
  • Eat vegetables (other than popcorn)
  • Read a book
  • Clean the house
  • Rake leaves
  • Inhale the crisp Autumn air and bask in the bright sunshine

Ah, who am I kidding? I'm going to Blockbuster.

Friday is a USPS holiday--no Netflix

I'm sorry I didn't warn you earlier, but the United States Postal Service will not be delivering mail on Friday, November 11, so no Netflix! Aack!

Check the USPS Calendar

10-Q says what the Netflix settlement might cost

Here are some tidbits of news from the Quarterly Report (10-Q) Netflix, Inc. filed yesterday with the SEC.

I've been wondering what the settlement would cost Netflix. All they say is that, "The Company estimates the total cost of the settlement will be approximately $3,980,000 with the actual cost dependent upon many unknown factors such as the number of current and former Netflix subscribers who will claim the settlement benefit."

If there are 3.5 million current subscribers, and they estimate in the settlement agreement that it affects six million potentially eligible class members, then about 2.5 million could sign up for their one month free, costing Netflix from $9.99 to 17.99 per month per person in revenues and added fulfillment expenses. The top limit would be about $45 million, if every single eligible former subscriber took them up on the offer.

Read more

Study: 12% Of Web Users Watch TV Shows Online

MediaPost's Wendy Davis reports that, "INTERNET USERS ARE INCREASINGLY WATCHING TV online, according to a new study by Points North Group. The study, presented at Ad:Tech Tuesday by Points North President Peter Storck, revealed that 16 percent of online users visit television networks' Web sites or shows at least three to four times a week, while 12 percent watch entire TV shows at least that often. Other findings were that 20 percent of Internet users watch video news segments online, 13 percent view movie previews online and 5 percent download movies. The study, conducted with Horowitz Associates, was based on a survey of nearly 1,100 people."

I think it's interesting that only 5 percent download movies. I would have thought that number would be higher, what with all the hype online video on demand is getting.

Netflix has 37 shipping centers

From the Netflix pressroom,
Netflix operates 37 shipping centers located throughout the United States.
Netflix reaches nearly 92 percent of subscribers with generally one-day delivery.
On average, Netflix ships one million DVDs each day.

Listology has a list of the location of all 37 Netflix distribution centers, based on user input.

Wednesday, November 09, 2005

Too much of a good thing?

Neil Van Dyke loves Netflix, but he has three problems with them. He writes:
The only nits I have to pick with Netflix so far are:
1. the weekends and 1-day shipping mean that if you watch one DVD a day for 3 days in a row, you often won't have a DVD for the 4th day;
[Yes, I sometimes get food at restaurants that is too hot and fresh, too.]

I don't know what Netflix can do about this next one, except keep releasing movies:
2. the $18/mo. is slightly higher than I'd like, and will probably mean that I cancel my subscription once I've caught up on all the films I want to see;
This is something Netflix could fix:
3. if you report a DVD as damaged and ask for a replacement, there's no way to cancel that replacement, even if won't ship for another 2 days.

Tuesday, November 08, 2005

Where's the history?

Astute observer Jsandpiper noticed that the "Send Full Rental Activity" link is gone from the "your account" page at Netflix.com. If you find it, please let us know! Let's hope this is a temporary glitch, eh?

The Politics of Netflix-ing

LAist has an important article about the Pros and Cons of using the Netflix Friends feature, including these "Tips to a successful Netflix relationship"

>>If you want to maximize the experience, either remain anonymous or setup a second login (no extra fee) and use it for anything that would tarnish your street cred.
>>Only add friends that truly get your insane taste.
>>Remember that Netflix can be configured to send you anywhere between 1 and 8 DVDs at a time. Ask yourself how many movies you really can digest in any given week, and adjust accordingly. We think the 2 DVD plan is perfect: you have choices, you're rarely left without at least one movie, and you avoid the daunting surplus situation we spoke about earlier.
>>Own your good or bad taste without apologies. You're friends will still love you... well, maybe.

Bookins - Hassle Free Book Trading

Free books, and free membership, from Bookins, a new book-trading service for those times when (gasp!) you're tired of watching movies from Netflix. Looks like it operates on the Peerflix model.

» Use prepaid postage. No trip to the post office.
» Get delivery confirmation. All shipments tracked.
» Shipping is only $3.99, charged to recipient.
» 100% Quality Guarantee

The way it works:

List books you own you'd like to trade.
Select books you want to receive.
Mail your books when requested—automatically get books you select from others in return.

Netflix vs. Blockbuster: which one is better?

Cnet has a side-by-side comparison of Netflix and Blockbuster, but they don't take sides. Show the newbies where to go for the best service and selection. Go there and vote for Netflix!

Monday, November 07, 2005

TV on DVD book for Netflix queue ideas

TVShowsOnDVD.com and TV Guide have teamed up to publish a book containing descriptions of all the television shows available on DVD, for your Netflix queueing pleasure.

Netflix film gets theatrical debut

Netflix will release the comedy concert film COMEDIANS OF COMEDY (103 min., USA) theatrically in an exclusive engagement at the Cinema Village (22 E. 12th Street) in New York City on November 11th, followed by a special Los Angeles Premiere screening of the film in Los Angeles at the American Cinematheque’s Egyptian Theatre (6712 Hollywood Blvd.) in Hollywood on November 16th at 7:30 PM. The filmmakers will appear in person at the screening in Los Angeles.

This is a follow-up to two posts I've done about this film. I first posted about how Netflix acquired the film and then how they took it to the SilverDocs film festival.

Via Indieville

Friday, November 04, 2005

Does the Netflix settlement offer "suck"?

A commenter on this blog has started a Web site called The Netflix Settlement Sucks, in which he gives you exerpts from the long form containing instructions for how to opt-out of the class, or object to the terms. His major reason for objecting is that the plaintiff's lawyers seem to be getting the lion's share of the cash, whereas the subscribers, supposedly the injured party, are getting a "token" one month of free service, which he alleges is really a way to bait customers into upgrading their service.

I have read the entire settlement, and I can find nothing stating the total value of the settlement offer, so it is impossible to determine what percentage of the settlement is going to the lawyers and what is the value of the benefit to subscribers. However, it does say that "There are approximately six million persons who were paying members of Netflix's service prior to January 15, 2005." If the benefit of an extral rental per month were worth just $1.00, that would cost the company six million dollars, which would make the attorneys' share about 43%. I think that the benefit is costing Netflix more than that. If the attorneys' fees and costs are merely 25% of the total cost of the settlement, that would make the total settlement worth over ten million dollars. What I conclude is that we do not have enough information at this time to determine if attorney's fees and costs are excessive in proportion to the value of the benefit to the class members. If you plan to remain a class member and object to the settlement, I suggest making one of your objections this lack of information regarding the total value of the settlement.

As to whether Netflix stands to profit from offering customers a free one month upgrade to their service, that is up to the subscribers. I believe Netflix has the right to assume that subscribers have enough sense to cancel the upgrade before being charged. They also have a right to profit from their subscribers' laziness, if they have made a reasonable effort to inform the subscribers of the costs.

Another reason you may wish to object to the terms of the settlement is that it punishes Netflix too harshly for what is essentially a failure on the part of the consumer to understand the reasonable limits of an "unlimited" service. Neither have I found anything in writing where Netflix "promised" anyone one-day delivery. This is an unjust settlement. I suggest you remain in the class, do not opt out, and object to the terms of the settlement on the grounds that it is excessive, unnecessarily punitive, and not representative of your wishes as a class member.

Wednesday, November 02, 2005

Netflix proposes settlement in Chavez v. Netflix class action lawsuit

I received this email from Netflix at 5:21 PM PST November 1, 2005:
You are receiving this notice because you were a paid Netflix member before January 15, 2005. Under a proposed class action settlement, you may be eligible to receive a free benefit from Netflix.

A class action lawsuit entitled Chavez v. Netflix, Inc. was filed in San Francisco Superior Court (case number CGC-04-434884) on September 23, 2004. The lawsuit alleges that Netflix failed to provide "unlimited" DVD rentals and "one day delivery" as promised in its marketing materials. Netflix has denied any wrongdoing or liability. The parties have reached a settlement that they believe is in the best interests of the company and its subscribers.

Netflix will provide eligible subscribers with the benefit described below, if the settlement is approved by the Court.


Current Netflix Members: If you enrolled in a paid membership before January 15, 2005 and were a member on October 19, 2005, you are eligible to receive a free one-month upgrade in service level. For example, if you are on the 3 DVDs at-a-time program, you will be upgraded to the 4 DVDs at-a-time program for one month. There will be no price increase during the upgraded month. (If you cancel your membership after October 19, 2005 and before you receive the upgrade, you will have to rejoin to get the upgrade.)


Former Netflix Members: If you enrolled in a paid membership before January 15, 2005 but were not a member on October 19, 2005, you are eligible to receive a free one-month Netflix membership on your choice of the 1, 2 or 3 DVDs at-a-time unlimited program. (If you rejoin after October 19, 2005 but before you receive the free one-month membership, you will receive a credit for the free month when it becomes available.)
These benefits will be provided after the Effective Date as defined in the Settlement Agreement. Your eligibility for the benefits is based on your membership status as of October 19, 2005. The full Settlement Agreement is available for review at www.netflixsettlement.com.

You have four options to respond to the proposed settlement. You have until December 28, 2005 to make your decision:

Option 1. Sign Up For The Benefit As Part Of The Settlement
To receive the benefit, you must complete the online registration process no later than February 17, 2006, at www.netflixsettlement.com. By signing up for the benefit, you waive your right to bring a separate lawsuit against Netflix concerning the Released Claims (as defined in the Settlement Agreement found at www.netflixsettlement.com).

Option 2. Do Nothing
If you do not wish to receive the benefit, do nothing. You will not receive the benefit but will remain a Class Member. You therefore waive your right to bring a separate lawsuit against Netflix concerning the Released Claims.

Option 3. Exclude Yourself From the Class
To exclude yourself from the class, you must mail a letter by December 28, 2005. By excluding yourself, you preserve your right to bring a lawsuit against Netflix concerning the Released Claims. However, you will not get the benefit described above.

Option 4. Make An Objection To The Settlement In Court
To object to the settlement, you must file legal papers in the San Francisco Superior Court by January 5, 2006.

To receive your benefit, you must register by February 17, 2006 as described above in Option 1. You will not receive any other reminders to register for the benefit. If you have registered for the benefit and your eligibility is confirmed, then you will be provided additional information by email following the Effective Date as defined in the Settlement Agreement.

After the benefit period ends, the new or upgraded level of service will continue automatically (following an email reminder) and you will be billed accordingly, unless you cancel or modify your subscription. You can cancel or modify your subscription at any time.

In addition, if the settlement is approved by the Court, Netflix will modify portions of its Terms of Use. Netflix also will refer to its Terms of Use in certain advertisements.

To get more information about the settlement and procedures, and to take options 1, 3 or 4, visit www.netflixsettlement.com.



SRC: 10312005CAS
(c)1997-2005 Netflix, Inc. 970 University Ave., Los Gatos, CA 95032
This message was mailed to [netflixfanatic@yahoo.com]


I haven't decided what I'll do yet. I may opt out, because I think it is a frivolous lawsuit and a contemptible exploitation of the class by unprincipled lawyers. I have been on a jury for a Federal court in a civil action, so I understand that a lawsuit like this could have taken weeks to try, costing the court and both parties a great deal of time and money. The negative publicity would have been damaging. Netflix is doing what they can to control the damage. A lawsuit like this is a type of extortion, forcing Netflix to pay up or take an even larger hit.

I believe Netflix has done nothing wrong, and that reasonable subscribers had reasonable expectations regarding the terms and what Netflix meant by "unlimited." Reasonable people know what to expect for $17.99.

Netflix always stated clearly that "most subscribers" could expect "usually one-day delivery". Since I understand the English language and basic logic, that tells me that some subscribers would NOT receive one-day delivery, and those that do receive one-day delivery would experience times when they would not.

In this society, you are expected to use good judgment and accept the consequences of your own decisions, unless you can persuade a lawyer to sue.

Tuesday, November 01, 2005

Netflix model is succeeding worldwide

For all those investment analysts who remain skeptical of Netflix's long-term success, I suggest they look at how Netflix-clones are proliferating all over the world. After I posted about a Japanese online DVD rental service, a faithful reader alerted me to the existence of MediaXpres in Spain.

Australia has BigPond Movies (Fetchmemovies), Homescreen, and Quickflix

Canada has Zip.ca.

For France, there's Glowria and Cinehome.

In Germany, they have Frisbi and Netlieh.

For each one I find, another one springs up. I'm sure there are lots more. Please post in the comments if you know of other online DVD rental delivery services outside of the U.S. Just because I link to a business on this blog does not mean that I guarantee it is legitimate.

Monday, October 31, 2005

Using Feedburner for Netflix Fan's self-aggrandizement

Netflix Fan commenter JD suggested, on this post, that I use Feedburner to display my Netflix queue on this blog, which I have now done. You'll need to scroll down to the nether regions to see it, but it's there--just the first ten items for now. He's right; it's pretty nifty.

You can use Feedburner to subscribe to the RSS feed for this blog, also.

Look up self-aggrandizement

NetFlix History Analyzer

Here's another way to "Analyze your Netflix rental history and determine exactly how much you've been paying per rental, compare it to what you would have paid somewhere else, and compute your savings."

This one is online, so there's no spreadsheet involved, just a box where you paste your history. The results are nicely formatted. It gives you an estimate of your "limit" (how many discs you can rent before Netflix de-prioritizes you), which is entirely hypothetical. It doesn't allow you to include more than one plan at a time, so you need to know when you changed plans and split your history to calculate each separately.

Friday, October 28, 2005

Japanese alternative to Netflix *UPDATED*

It looks like Japan has their own version of a Netflix imitator. From what I can tell, it's called Posren, but I can't read Japanese.

*UPDATE*
Netflix Fan reader Andy writes: "Just a comment for your recent post. The company is actually called "Live Door" and not "posren." The "posren" is actually "postorento" or "Postal Rent" in the Japanese script. My wife, a Japanese citizen, says Live Door is similar to Google in Japan. The cost per month is 2079 Yen or $17.96 USD."

That price might be for the one-out plan.

Thanks for the update Andy!

Tivo's new corporate blog

Tivo has launched a corporate blog, and it's being written by their number one fan! Dreams do come true.

At one time, Netflix and Tivo were in talks to provide video-on-demand, but that effort has stalled, due to lack of content.

Video store strikes back

Image hosted by TinyPic.com
Video Rodeo, a new "independent/alternative" bricks and mortar video store in Gainesville, FL, "for people who love movies but hate Blockbuster," attacks Netflix as a faceless "multinational corporation" in this amusing ad.

Visit their ad archive for anti-Blockbuster elitism.

I find their snobbery ironic, since it is Netflix that is democratizing video distribution, making it possible for mainstream middle America to have access to films which were formerly the exclusive domain of large cities or film festivals. 99% of the films I rent from Netflix are in The Long Tail.

Thursday, October 27, 2005

"Alien Loves Predator" Loves Netflix

"Alien loves Predator" is an irreverent weekly net-comic about Abe the Alien and Preston the Predator as roommates in New York City. It's a great commentary on what it's really like to live in New York, and the normal problems that come with being single guys who are really scary-looking. And they have Netflix. This one is about a visit from a guy named "Jesus Christ" who plays for the Yankees who just happens to be their temporary third roommate for the baseball season.

The previous one also mentions Netflix

Wednesday, October 26, 2005

Halloween queue fodder

You can find excellent queue fodder at Exclamation Mark's B-Movie Reviews, especially if you're looking for ideas for a Halloween-themed Netflix party. Mark is "A fan of the genre [who] reviews the sci-fi/horror B-movies and cult films of yesteryear. Films of the 1950s a specialty."

Via Yahoo! Picks

"Brand blogs" in New York Times article

This New York Times article surveys several of the different brand names that have blogs about them, like Netflix, Barq's root beer, Gatorade, Walt Disney, Starbucks, and Trader Joe's. They interviewed me for this article, but I didn't get quoted, because I requested anonymity. Ah, the sacrifices I make. You can't be anonymous and famous at the same time. However, our good buddy Mike Kaltschnee, of Hacking Netflix, got himself quoted and linked in the NEW YORK TIMES. Way to go, Mike!

Here's the excerpt about Netflix:

some companies are starting to pay attention to blogs, using them as a kind of informal network of consumer opinion.

"In addition to viewing blogs as another media channel, it allows us to keep our pulse on the marketplace," said Ken Ross, a vice president of Netflix, the movie rental company based in Los Gatos, Calif. One of the best-known blogs about Netflix, hackingnetflix.com, was started last November by Mike Kaltschnee, who lives in Danbury, Conn.

"I post anything I find interesting, and it turns out 100,000 people a month find it interesting, too," said Mr. Kaltschnee. He also started a blog about Trader Joe's, the specialty grocery chain based in Monrovia, Calif., at trackingtraderjoes.com.

When it comes to Netflix service, postings about scratched discs or torn return envelopes generate dozens of comments from readers. "It's sort of like the unadulterated truth about Netflix," Mr. Kaltschnee said. "We hope that Netflix reads these things and notices trends and fixes them."

Read more

My favorite brand blog, besides my own, is this Wal-mart blog.

Tuesday, October 25, 2005

Use Netflix for fundraisers

I think this is a great idea. As far as I can tell, you have to go through Fundraising.com

EASIEST NEW FUNDRAISER EVER!
STEP 1. Hand out free Netflix Movie Cards to your supporters.

STEP 2. Your supporters simply go online and sign up for a 2-week free trial of Netflix!

STEP 3. They'll get free DVD rentals and your group earns $10.00 for EVERY person who becomes a paying member after the 2-week free trial! That's easy money!

HERE'S HOW IT WORKS:

Netflix Movie Cards come 8 to a sheet. These sheets are provided to you for FREE from FundRaising.Com.

Your group's name and 6-digit code are printed on the back of each Netflix Movie Card.

Your supporters go to www.fundraising.com/movies and enter your 6-digit code. (If your supporters skip this step and go directly to the Netflix website, your group will not receive credit!)

Once the hit "submit", they will be taken to the Netflix website where they will sign up for their 2-week free trial.

After their 2-week free trial is over, they can choose to allow Netflix to begin charging their credit card the monthly fee and continue their subscription, or they can cancel their subscription and owe nothing.

Your group will earn $10.00 for every person who continues the Netflix subscription after the free trial period ends. Your group will receive a check from FundRaising.Com on a quarterly basis. (PLEASE NOTE: Your group will earn credit for first-time Netflix members only.)

Sign up for Blingo Search for a chance to win a year of Netflix

Every time you use Blingo Search (powered by Google), you are potentially qualified to win various prizes, including a year of Netflix. There appears to be two ways to win. You get a sweepstakes entry for your first ten searches in the promotional period. The other way to potentially win is to be the first to use Blingo Search at randomly selected times. If you're notified that you have a qualifying search, you have 30 minutes to claim your prize. No registration required unless you win. Read their privacy policy first.

Reed Hastings backs Proposition 77

Via KTLA The WB in Los Angeles: Proposition 77 would "Give three retired judges the job of redrawing congressional, legislative and Board of Equalization districts, now done by the Legislature. Would require new districts, normally redrawn every 10 years with new census data, to be determined immediately, subject to voter approval in the next general election."

Netflix Chief Executive Reed Hastings is one of the chief proponents.

Read more

Monday, October 24, 2005

Blockbuster One Month Free Code

Hacking NetFlix has learned of a code to get a one month free trial of Blockbuster Online. The code is bbstore. It's probably good for first-timers only. If I were you, I'd use it right away, because once they find out that it's been publicized online, they'll be sure to change it. According to the anonymous source, "It's a promotion code for employees, but they don't check to see if you are actually an employee or not. As a current employee, I have tried it, and it works. I have also had several friends, who are not employees, try it, and it works for them too."

Pisano Resigns from Netflix Board

This will teach me to read those SEC filings from Netflix. Via Hacking NetFlix, I learned that Rob Pisano has resigned from the Netflix Board of Directors. This will make SAG happy.

More places to check Netflix

John L. Dilbeck has a plethora of marketing blogs, and several of them link to me! So in gratitude, I am linking to his pages where he provides the Netflix new releases and the Netflix top 100 for your clicking pleasure.

Is there a Cult of Netflix?

Bill Wallo, of WorldMagBlog, writes:
If I'm being honest (which I usually strive to be), I would have to admit that part of my decision to go with Blockbuster was, in fact, motivated by the existence of the Netflix "brand tribe." You see, in Alex Wipperfurth's book Brand Hijack, he explores a host of marketing principles, including his research into the similarities between "brand tribes" and religous cults. Now, I don't have a problem with people being in love with a product, and I recognize that part of what makes any product successful is people who are passionate about it and communicate that passion to others.

But candidly, on occasion that brand loyalty can go a bit far (the naming of children, the tattooing of body parts, etc). Not everyone who buys into a hot brand or a identifiable commodity necessarily drinks the Kool Aid, but certainly there are the ardent faithful (the product evangelists, if you will). And there is often a dogma that gets established about the product and its competitors; a dogma that goes beyond the product's actual merits and raises its worth to almost metaphysical levels. Allegiance to the product ends up becoming demonstrative of allegiance to other principles as well.

Do you think there's a cult of Netflix?

Friday, October 21, 2005

Another reason to love Netflix

Yes, there really are more commercials on TV nowadays.

Via MediaBuyerPlanner :
TV viewers are complaining about excessive commercials that seem more intrusive than ever and slow down the programs they surround, USA Today reports. Some of those complaints could be due to ABC requiring all drama producers to move to a six-act format, rather than the traditional four-act format, this fall. All of The WB's dramas use the format too. CBS, NBC, and FOX use it on some shows.

Only 45 minutes of each hour of TV are devoted to programs. The rest is "clutter."
ABC ad-sales chief Mike Shaw says he's perplexed by increasing complaints.[emphasis mine--B] Viewers must "feel that way because they love the show so much, that they really notice it when the breaks are there," Shaw says.

With Netflix, you can get hours of commercial-free programming for less than the price of cable.

Why you won't be downloading Star Wars legally from Netflix any time soon

In a conference call with analysts on Wednesday, Netflix CEO Reed Hastings said that Netflix is indefinitely postponing their plans to offer online movie downloads, because they couldn't strike a deal with Hollywood to release more content.

Here's an example from E! Online that should give you an idea of what they're up against. "Spike TV has won television rights to all six Star Wars movies, E! Online reports. The price for the series hovered at $50 million a few months ago, but the exclusive, six-year deal finally went for a reported $65 to $70 million."

Via Media Buyer Planner:

Thursday, October 20, 2005

Carl reviews the Rentcaddy

Carl Cravens, author of "A Netflix Odyssey" sent me this very nice review of the Rentcaddy:

When I first saw the RentCaddy (www.rentcaddy.com), I thought it was a neat product, but balked at paying $10 plus $4 shipping for what looked like a generic CD/DVD folder with some branding on it. But when I searched around for something similar that I could pick up at Office Depot or Best Buy, I found that I couldn't find anything remotely like it. Small cases weren't tall enough to hold the envelopes, and tall cases held 30+ discs.

So I thought, "Hey, I'll buy one of these for Mom for Christmas and get one for myself while I'm at it." And I'm impressed.

The first thing I noticed about the RentCaddy is that it's heavy. And that's because it has big, sturdy backer boards in the covers... if you leave it lying on the couch and cousin Phil sits on it, I'm betting it's not going to bend. It's like armor for your rental discs.

So I open it up, noting the snap closure, another nice touch to keep the discs secure. The next big thing I notice is that the DVD sleeve bundle isn't just attached to a big tab that slides into a pocket in the folder, it's sewn into the folder. No opening the folder and watching the whole packet of discs fall to the floor. There's a pocket that the return envelopes fit in quite nicely, plus a short pocket in front of that and an identical pair of pockets in the back of the folder. I don't know what you'd put in these pockets, but it doesn't hurt to have them there.

Nothing but your own common sense can keep you from opening the folder upside down and watching half the discs slip out on to the floor unprotected. It would have been nice to have had a little flap to help hold the discs in, especially if it were designed so that it was optional, but it's not an essential feature.

There are four pages pages of disc pockets, with two pockets on each side of the page, for a total of sixteen pockets. Quite a few pockets for the average three-out or four-out subscriber, but better too many than not enough. RentCaddy's webpage shows taking the disc out of its shipping sleeve and inserting the sleeve and disc into separate pockets. The sleeves easily fit into the pockets, and I've been doing this, but I'm not sure how I like it. It means extra handling of the disc and it may increase the chance of getting the disc back into the wrong sleeve if you're not paying attention. I'm not quite sure what the benefit is.

Overall, I really like the RentCaddy, and I'd certainly recommend it to just about anybody on a DVD-rental-by-mail plan. I think it would be especially valuable to those folks who don't watch their movies quickly and find themselves searching for discs that have wandered off. If they always go into the RentCaddy, they won't get lost. So long as you can keep track of the RentCaddy.

BTW: The RentCaddy is now available directly from their webpage through their PayPal shopping cart. You don't have to buy through their eBay store anymore.

Carl Cravens, of "A Netflix Odyssey"

Review: Rentcaddy

Hacking NetFlix reviews the Rentcaddy, which I've mentioned here twice before.

Netflix Q3 Results, Webcast

Hacking NetFlix has posted a nice summary of Netflix's latest financials.

Netflix doesn't have enough children's educational videos

Thieves have stolen half of the Gwinnett County (Georgia) public library system's DVD collection, so they are considering discontinuing lending DVDs. They are searching for inexpensive ways to keep the DVDs secure, with limited staff and storage space.

The people who are being hurt the most are homeschoolers, who rely on the library for access to educational videos they use as part of their children's schooling. Says one library patron, "Denise Varenhorst, a Suwanee mother who home-schools her children, said the library’s decision had thrown a wrench into some of her curriculum plans. She wanted to show her 10-year-old daughter, Ivy, a movie about Florence Nightingale, but said Blockbuster and Netflix do not carry most of the educational videos she wants to share with her children."

I checked the Netflix site, and she appears to be right about Netflix not carrying many educational videos for children. What do you think?

If this is the case, I hope Netflix will change. The homeschool market could be greatly helped by Netflix.
Read more

Wednesday, October 19, 2005

the Movie Quote Database

Do you love quoting your favorite movies? Now that Netflix has made you a movie expert, there are fun things you can do with your knowledge. There's a new database out there on the Web, free and easy to use, for Movie Quotes only. Anyone can submit favorite movie quotes, or rate them, or just browse to your heart's content. Add your movies today.

Reds (1981) no longer available

I had Reds (1981) in my Netflix queue last week, but its status was Very Long Wait, so I borrowed it from Video Review instead. After watching it I removed it from my Netflix queue. Now it's no longer in the Netflix database at all. I think they were running low on copies of this now out-of-print movie, so people who had already queued it could still rent it eventually, but no one else would be allowed to queue it. Amazon has it available only on VHS.

Netflix exec Ted Sarandos on Indie Filmmaker panel

Indiewire was at the forum "Sell Your Film Without Getting Screwed!," in Los Angeles Saturday. They heard Ted Sarandos, Netflix's chief of content acquisition, speak on using Netflix as an alternative to theatrical film distribution. Here's an exerpt:

"People from all over the country read a New York Times review now - they get the newspaper at their Starbucks," Sarandos said. "They know a (small) film will never play in their town, so they put it in their Netflix request cue [sic] right now." That creates instant demand and a growing, impatient market.

Sarandos' comments - coming during a panel on "It's Not Over Your Head: Sales Contracts and Revenue Streams" - carried weight because he also said Netflix is now reaching a larger audience for some specialty releases than theatrical distribution does.

He said his company now has 3.2 million subscribers, is growing fourfold and that its membership demographics correspond with those of art-house movies: about 55% female, college-educated, $75,000 annual income, evenly split between married and single, and 50% of its married members have children at home. And they are curious about well-reviewed independent movies that do well at festivals and major cities but don't get timely or national releases.

To meet demand, he's acquiring 6,000 titles a year and has even bought 70 films directly from filmmakers so far this year. Additionally, Netflix is starting to finance and produce indie films, to build a catalogue when it begins delivering films via the Internet. As of now, his contracts with studios would prevent delivery of many of their higher-profile films via such technology.

Because of these changes, he sees the window between theatrical release and other sources - DVD, cable, downloads - steadily narrowing for specialty films. "When it gets down to four weeks, maybe there won't even be much of a discussion about it anymore."

After his panel, Sarandos was besieged by filmmakers handing him their cards or wanting his. He was like a movie star signing autographs.

Read more about film distribution

Tuesday, October 18, 2005

Netflix is flexible: another great customer service story

Nick Queen blogs, after generally raving about how great Netflix is, that he had a little problem with his payment this month:
"I use a pre-paid credit card to pay for mine, and I keep just enough on it to pay for the account. I used my card to sign up for a Yahoo Wallet account, and Yahoo authorized me for a $1.00 hold, which gets credited back in 30 days. This was 10/05 and Netflix charges out on 10/06. I was $ 0.25 lower then I needed, and no way to add enough to fix it in time. So I call Netflix who gives me a 25% rebate this month to avoid a problem, with no hassle or anything! "

If you're looking for Netflix friends, visit his blog. He and a couple of his commenters are looking for invites.

My first Note to Netflix


Visit Netflixfan
Originally uploaded by Netflix Fan.
Apologies for the crappy camera phone. The note says "Visit Netflixfan.com." The heading says "For All Your Mac Gear" and the footer says "www.ThinkDifferentStore.com". The movie is The Good, The Bad, and The Ugly (1966), directed by Sergio Leone, and starring Clint Eastwood. After taking the photo, I put the note on the disc inside the sleeve. It is disc 1 of a two-disc set, but you have to rent disc 2 separately.

Use Firefox keyword search to find Netflix titles

matthom as a time-saving tip for using the keyword feature of the Firefox browser to search the Netflix site without having to go there. He explains here.

Rachel needs Netflix Friends

Rachel is the author of the Oddities Abound blog. I'm her only Netflix Friend. Can you help her out by inviting her to be your Netflix Friend?

YourQueue.com - Adding Hollywood's trash--every week.

YourQueue.com is a new Web site which not only lists the new releases available at Netflix, but with an extra feature: an add-to-queue button for each listing, so it can go right in your queue.

Friday, October 14, 2005

Netflix responds to customer requests for multiple editions

Netflix is constantly improving their service, listening to their customers and responding. The complaints I posted a couple of months ago might still be on the Web, but Netflix has since made them obsolete. One example of this is a post I did in July, slamming Netflix for not carrying alternate versions of films, when available. Now I find that Netflix has the original theatrical cut of Alexander (2004) as well as the new director's cut. Do a search for director's cut and see what you find.

They are also doing the same thing with widescreen and fullscreen editions.

Unwatched Netflix DVD Stares At Area Man With Single Unblinking Eye


Unwatched-Netflix
Originally uploaded by fuzheado.
The Onion feels your pain.

Chris Boese is having "A love affair with Netflix"

Chris Boese says"

I've canceled cable and so far don't miss it.

Here's a trick: create your own time-shifted PBS channel with Netflix. Just plug PBS into the search field and find all the DVDs that come up (start with the documentary sub-field if you don't want a gazillion results right off the bat).

Think of it. Your own personal PBS channel, and you know public broadcasting will get money from your patronage, but you won't have to listen to those nauseating extended beg-fests.

Read it

Video-on-Demand "Unexciting"

Hackingnetflix is linking to a story about how video-on-demand is "unexciting", because the selection is so poor.

There are some early-adopting geeks out there who claim to love VOD, but I think their taste in movies is suspect. The selection (except for porn) is so limited, no self-respecting movie buff is going to be excited about VOD until the content providers release more titles. Right now, the number of movies available on VOD just does not make it worthwhile, compared to the 50,000 choices you have with Netflix. Greencine has about 700 non-porn titles. Movieflix has 3000. Movielink has 1200.

The other big obstacle to my adoption of VOD is that I do not want to watch movies on my iMac, which is not networked to my TV. I would use VOD if it were the only source for an otherwise out-of-print title, and then only if I had a video iPod

Thursday, October 13, 2005

SELL YOUR FILM WITHOUT GETTING SCREWED!

Ted Sarandos, Chief Content Officer for Netflix will be at Film Independent’s First Annual Filmmaker Forum this Saturday, in Los Angeles, CA. If you're an independent filmmaker submitting your film to festivals, this forum will teach you how to sell your film. Since Netflix will be there, you can find out about "alternative distribution."

Read all about it

O'Grady's PowerPage: Free TiVo's in NYC on Friday

Via O'Grady's PowerPage:
Seems the company has decided to display its vim and vigor by staging an interesting event at the Oct 14 opening of NYCs Digital Life technology and entertainment show. Sort of featuring a mock funeral, TiVo is encouraging anyone who still may have an old VCR tape laying around to come on in and trade it in for a free TiVo box. Just toss that old episode of Quantum Leap in the VHS casket (which will include an old VCR with blinking 12:00) and you can walk away with a brand new DVR. And to make it even weirder, there will be a eulogy and speakers, sharing their personal memories of the VCR. Fascinating, no? Now remember folks, thats as supplies last, so get over there and start tossing your tapes! Starts at noon on Friday Oct. 14 at the Crystal Lobby of the Jacob Javits Center.

Link

Another viewing milestone: 601 out of 1001

I have now seen 601 of the 1001 Movies You Must See Before You Die! All of the titles in my Netflix queue come from this book. I am really enjoying working my way through this list of films. I have seen films from all over the world, like the Netherlands, Czechoslovakia, Italy, France, Germany, and that's just this month! I've seen sci-fi, drama, animated, experimental films, many of which I would have never considered seeing before. It's really helped me grow as a film lover, to have more diverse taste. The 2005 edition has new cover art as well as some different movies.

Wednesday, October 12, 2005

See your NetFlix Queue on your TV using Tivo

Bitrazor.com says:

If you are a NetFlix user, you probably have wanted to be able to take a look at your NetFlix account directly from your TV. This application allows you to do just that. NetFlix provides a lot of your account information in "RSS" format, which can easily be translated into a screen you can view from your TiVo.

You need a Tivo with a networked PC and a Netflix account.
Read more

Delayed return? It could be detoured

If your DVDs arrive promptly from Netflix, but seem to take longer to return, it's possible your mail is being intercepted on the return trip. Someone is noticing when you return a disc. They could open your envelope, watch or copy your movie, reseal the envelope and return it to Netflix, and no one would be the wiser. This is much easier than outright mail theft, because all it takes is a little detour. Netflix is too busy to notice if a return envelope has been opened and resealed.

I suggest returning your discs from an alternate location for a few weeks, to see if return times improve. I always use a blue USPS box on the street, and I experience very prompt check-in on all my returns.

If your movies disappear entirely, even once, report it missing to Netflix AND to the United States Postal Service. The USPS has a convenient online form for reporting mail theft. If you have a pattern of lost discs (I don't know how many constitutes a "pattern") Netflix will hold you liable, so in your own self-defense, you should alert the authorities.

Tuesday, October 11, 2005

Amazing service

Even though yesterday was a Postal Holiday (Columbus Day), I forgot, and put two Netflix in the blue USPS box on the street at work. Netflix checked both of them in this morning before 9 AM. They already have two more shipping today. I received 13 discs in September, on the 3-out plan.

Facts and figures about Netflix profitability

There's been some discussion about how much it costs Netflix to operate. Specifically, what is the cost per disc, and at what number of discs per month, per customer, does Netflix fail to profit? This is part of the ongoing debate about Netflix's strategy for allocating titles among users when there aren't enough to go around.

This Motley Fool commentary includes some figures from Wedbush analyst Michael Pachter: "Pachter estimates that it costs Netflix $1.80 to store, mail, and receive DVDs. So at the $17.95 price point and a gross margin percentage of 34% (data provided by Capital IQ), customers can rent 6.6 disks per month. At the $9.95 price point, to maintain the gross margin percentage, customers can rent 3.7 disks per month."

Read more

list of 1001 movies you must see before you die which are available via Netflix

Listology user RColaBean has put a lot of work into making a list of What NETFLIX Has of The "1001 Movies to See Before You Die" (816 at present).

ex-Netflix critic James Rocchi contributes to Cinematical

Cinematical has a new contributor, and it's ex-Netflix critic James Rocchi. (I just love saying ex-Netflix)

Monday, October 10, 2005

She can't quit!

Group member Nanci wrote this wonderful message to the Netflix Operations discussion group on Yahoo! about how she tried to switch from Netflix (NF) to Blockbuster Online (BB).

Well, you are all going to laugh at me so hard, aside from rolling your eyes I couldn't do it!!! LOL ... I'm halfway through my month with BB, and though they have *all* the movies I want right when I want them, and I even found one they had called *The 4th Floor* that Netflix doesn't have which I’ve been dying to see as I caught part of it on TV about a year ago ... as I got to my 2nd page of 15, typing in my movies and adding them to my NF queue... I kept feeling this *pang* of being torn and frustration of not only typing again, but trying to reorder everything which was not fun.

~ It is a PITA to reorder movies in BB's queue.

~ You can't add new releases until about 3-4 weeks before they come on DVD(I find this very inconvenient because when I see a movie on TV I think I’ll like I can add it to NF right away. I don't want to be writing these down 8months ahead of time and trying to remember them)

~ They don't have the fly out blurb on the movie, which for someone with over400 movies in their queue finds very convenient, as when trying to remember what they are all about is hard. Clicking on them and waiting for the plot is a pain when you're not used to it)

~ You can't change your billing date; with NF I could

~ If you cancel in order to change your billing date you lose your queue, with NF you don't

~ They don't have a *Friends* feature which to me is not that big of a deal other than to get recommendations, but I know they are working to add this.

~ They don't have the plot summary on their sleeves, which again, when someone asks me what the movie is about I just throw them the NF sleeve instead of remembering all of them. I don't like that at all, not having it.

~ They just are not Netflix. I will say Netflix' ease of service and
superior Website compared to BB, well you can't compare. I know BB is fairly new and I kept telling myself in time all these things would probably change but I've been with NF for so long now, I didn't like the change. The novelty of new releases wore off real fast!

~ Right now the only thing they have going for them is the new releases are available *now*. I suspect if you're a new customer, the above mentioned things would not bother oneself, but they bothered me.

So, for all the bitching I did, and I know I did a lot ... when I was typing and getting ready to cancel my NF account, I kept feeling really torn and just couldn't do it. The bottom line is I love the *old* NF and until the last year or so off and on their service has just gotten really bad. It was great for my daughter to get 2 free rentals and she got a free movie, and BB s shipping times are pretty much the same, but when I really weighed the pros and cons, the cons got to me enough to stay with NF LOL ... I know, I know!!!

Anyway ... not that I am truly happy with this, but I backed down to 4-at-a-time. I am going to send 2 movies back every Friday in hopes of getting at least 2 new releases on Monday and save 2 movies for the weekend. I know it's still playing games, but when I read, I believe tallrock’s new cycle of shipping, I thought this would work for me too. This way I know for sure I will get at least 4 movies a week = 16 movies a month = $1.50/movie. Can't beat that and I will be a happy camper. I may even end up with a couple more each month depending if there are new releases I want that week. I've gone back to getting my movies next day, and they seem to be getting them pretty fast now that I'm not *stressing* over it.

So there's my story ... I couldn't do it ... they have me as a lifelong customer ... and the good news is I won't be doing anymore bitching after all this LOL!!!

So you're stuck with me, but I think I'll be much happier :)

Nanci~

Holiday sales set to jingle

From the Stating-the-Obvious department, ZDNet is reporting on the results of a study which says people will be buying "clothing, followed by toys, movies on DVD or videotape, consumer electronics and books" for Christmas. Duh. Do something interesting this year. Introduce your friends and family to the unique joys of Netflix. Definitely a gift that keeps on giving.

And in your giving, don't forget the needy. Many people in our country will be unemployed and homeless this holiday season.

Friday, October 07, 2005

CinemaTech's notes from Reed Hastings' panel at Web 2.0 Conference

CinemaTech has very good coverage of the 'The Future of Entertainment' panel discussion at the Web 2.0 conference, in which Netflix CEO Reed Hastings participated. It took place Thursday afternoon, October 6.

“Why won’t Hollywood give us any of their content to play with?”

That was the major theme of yesterday’s “Future of Entertainment” panel at the Web 2.0 conference. Techies are eager to experiment with new ways of delivering content that will make consumers happy. But TV networks and Hollywood studios aren’t just reluctant to offer up their content for experimentation -- they’re often prevented from doing so by the long-term licensing agreements that underlie today’s business models.

Some notes:

- Hastings used Movielink of an example of how reluctant movie studios are to license their content for experiments in new ways of delivering movies. Even though Movielink is owned by the studios, “it only has about 600 titles from the studios, and another 1000 from other firms – out of a universe of 50,000 to 100,000 [total] titles,” Hastings said. By simply buying DVDs, Netflix doesn’t have to jump through the same contractual hoops that a company like Movielink does, trying to obtain new rights for Internet delivery that don’t conflict with those of existing rights-holders.

- Hastings...feels that NetFlix will eventually start delivering movies over the Net. “I’m more optimistic on bandwidth. If you could delivery [content] at night and cache it [on a home server, like a TiVo], you could actually get very high bandwidth, delivering multiple hours of high-definition to the home. It wouldn’t be real-time television. But for NetFlix customers, it’d be an improvement if they could get something in 12 hours [via the Net] instead of 24 hours [delivered through the mail.]

- A questioner from the audience asked Hastings “what’s going on with the TiVo/Netflix deal?” Hastings said, “The fundamental issue isn’t technical. It’s really licensing. Traditional media companies, like TV channels, have exclusive licenses on much content. Even the studio-owned distribution service, Movielink, has a tiny fraction of the total content, and it’s not because they don’t want it.”

“Consumer expectations are extremely high,” Hastings continued, “They want iTunes for video. Unfortunately, it’s going to be many years before that happens – but it has nothing to do with technology.”

Read more from CinemaTech. Also see Artific Industries' blog which has notes about the same session, with a different take on some of the remarks.

Circuit City to Offer GameZnFlix's Online Video Game and DVD Rental Program

PRESS RELEASE Circuit City to Offer GameZnFlix's Online Video Game and DVD Rental Program

FRANKLIN, KY -- (MARKET WIRE) -- 10/05/2005 -- GameZnFlix, Inc. (OTC BB: GZFX), an online provider of DVD's and video games for rent, today announced its service will be available to Circuit City customers at www.circuitcity.com and in select Circuit City stores beginning November 1, 2005.

GameZnFlix's offers variety of monthly subscription plans, starting at $8.99, that allow members to rent DVDs and video games delivered directly to their mail boxes. Each rental includes a postage-paid return envelope. Members can enjoy their rental for as long as they wish, with no worry about late fees.

"We're excited to add GameZnFlix's unique DVD and video game rental program to our product selection," said Marc Sieger, senior vice president, general merchandise manger of services at Circuit City Stores, Inc. "As the Internet has grown, we've learned a lot about consumers and know they want value and convenience. I feel this new relationship offers our consumers both."

"This relationship is a win-win for both parties," said Donald "Chip" Gallent, president of GameZnFlix, Inc. "Circuit City is a top destination for movie-lovers and gamers alike and we believe we can fulfill both needs through our service."

Netflix has The Muppet Movie


I probably shouldn't be telling you this, because I'm only hurting myself, but the Muppet Movie (1979) has just become available from Netflix. If you get it before I do, please handle it gently; it's in my queue :).

Thursday, October 06, 2005

Blockbuster slacking off

It took Blockbuster Online until today (Thursday) to check in a movie I returned on Monday. I returned it along with two others which they received on Tuesday. The two others went to bricks and mortar stores in NC, whereas the one checked in today went to the Charlotte distribution center.

Another Netflix Analysis Spreadsheet

Geektronica has created his own version of a spreadsheet to analyze his Netflix data. He wanted to know if Netflix was saving him money as compared to renting from a bricks and mortar store.

I tried it out, and these are my statistics for the period from January 2004 to April 2005:

You see why I'm a fan?

Netflix Friends wanted

Invite Schiesty to be your Netflix Friend.

Vicissitudes of Netflix

Vicissitude One of the sudden or unexpected changes or shifts often encountered in one's life, activities, or surroundings.

I have worked in a retail distribution facility before. I understand there are many factors, controllable or not, that can affect the performance of a facility. Netflix has about three dozen distribution centers and who knows how many postal drop points. Some of the distribution centers belong to Netflix, and some are contractors. They are serving over 3 million customers and shipping millions of discs.

There are seasonal fluctuations in demand. I remember we had to work a second shift for months before Christmas. People who are not in the retail business don't realize that Christmas begins in September for those who stock the shelves. The movie business is seasonal, too. The rental business drops off a little in summer because (normal) people enjoy spending the warmer, longer days outside. If you're a DC manager, maybe you let a few people go in the summer, but something changes which you don't anticipate and you need to hire those people back in a hurry. You use a temp agency. Those temps have to be trained. Meanwhile, your DC's productivity suddenly drops, causing shipping delays of a day or two. Even if this isn't happening in your area, changes in a the next region could have a trickle-down effect. For example, hurricane Katrina caused the loss of thousands or millions of copies of movies which have to be replaced, temporarily straining the resources of every distribution center in the country.

I'm sure that Netflix is continually evaluating delivery data to determine where are the most efficient locations. They occasionally close the distribution centers or drop points which aren't performing well and re-open new ones in another nearby location. This can cause fluctuations in delivery times.

Sometimes it's because there's been a sudden uptake in the number of subscribers in your area. Whenever a new DC opens, you might notice you are experiencing faster delivery times. Then Netflix increases the amount of advertising in the area, or there's a Netflix story in the paper, or on the evening news, that causes an immediate surge in subscribers. You say to yourself, "If I have a new DC, where is my faster shipping?" All those new people are getting great turnaround times, while the new DC adjusts to this rapid increase in workload.

Not every DC does things the same way. As improvements are made, machines or systems are designed and purchased to increase efficiency, it takes a while for these changes to roll down to each DC in the country.

As individual customers, we experience an extraordinary level of excellent customer service when you realize the volume of business that Netflix is doing. They have managed to rapidly adjust to their phenomenal growth while maintaining next day delivery for 80-90% of their customers. Whenever I look at the big picture, I am amazed at the great job they are doing. If you are used to getting next-day delivery, and it suddenly drops off to second-day delivery, or if many of your queue items are on Long Wait, think about where you live and what's going on in the world that might be affecting Netflix. I would like to encourage you to hang in there and give it time to iron itself out.

Wanted: better Netflix-blog integration

Blogger Christian Crumlish of Radio Free Blogistan wants "better Netflix-blog integration"

So I just returned Coffee and Cigarettes and Netflix invites me to give it some stars and maybe review it for my Netflix friends. I guess I can bother to improve their data and their ability to recommend things for me and my friends (not that I've ever yet relied on their recommendations), but it sure would be nice if they gave me an easy way to post my rating and review to my blog as well, sort of like the way Flickr lets me post pictures. Sure, I can plug in a badge with my Netflix queue in it. I do that on my personal blog, but I'd like better integration, please.

I'm sure there are quite a few bloggers out there who blog about what they've Netflixed and would love to discuss those movies with not just their Netflix Friends, but also their blog readers. This would be a nice feature to have.

Wednesday, October 05, 2005

Zip.ca will violate your privacy

Mike Smit did a review of the Zip.ca service, which is the Canadian Netflix imitator. He believes that, according to Canadian law

"zip.ca will violate your privacy
You heard me - Zip.ca has privacy practices that violate both their own privacy policy and federal privacy legislation. In particular, after you cancel your membership they will keep your credit card and personal information indefinitely, "...incase you will be renewing again (as many members do)". They are currently under investigation by the Office of the Federal Privacy Commissioner.

When he uses the word "Federal", he's talking about the Canadian legislature, not the American government.

Perks of blogging

Perk=perquisite A material favor or gift, usually money, given in return for service

I've noticed some bloggers who write about movies or videogames become famous and attract attention from movie studios or videogame makers who give them gifts. Sometimes the gifts are a reward or incentive for mentioning their product or for writing a positive review.

This Netflix fan has not received any perks.

Tuesday, October 04, 2005

Back on time? You are so kind.

I was returning my movie to the Blockbuster store six days after I checked it out. Something about this sign is a little creepy. Like they are trying to make me feel guilty.